The Campaign to Save Israel’s Wildflower and its Spatial Impacts 

Research Paper by Dr. Benny Furst, Hebrew University of Jerusalem

In September 1998 the Standards Institute of Israel awarded its National Quality and Excellence Prize to the Society for the Protection of Nature in Israel (SPNI) and the Israel Nature Reserves Authority (INRA) in acknowledgement of their wildflower protection project, which began in the 1960s. This was official public recognition of the joint campaign led by the two organizations to save Israel’s wildflowers, which was one of the most significant educational successes since the establishment of the State. One of the campaign’s major rubrics, “Go out into the nature but don’t pick the flowers”, is regarded to this day in Israel as one of the most effective and influential marketing slogans in terms of its impact on public behavior. To understand the power of this transformation and its significance, one must first understand the social conditions that preceded it, that is, wildflower picking as a long-standing cultural norm. Hence, the aim of this article is to present a documentary ontology of this social change, based on the three phases in Archer’s morphogenetic model, which explains actions taken by agents of change in a social structure chronologically.Read the full paper>>

In light of the revolutionary change in the national water system, SPNI is promoting a vision of restoring the water flow in nature, and urges governmental ministries to bring about and to lead a major change in the policy for the management of natural water resources in the State of Israel. This report presents an update on the state of the springs and wetlands in Israel, and describes the visition of SPNI concerning the rehabilitation of wetland ecosystems and sustainable management of natural water resources. The activities that SPNI conducts to promote rehabilitiation of Israel's streams and wetlands is made possible due to teh generous contribution of the Beracha Foundation. 

SPNI’s 6th Annual Report on the Threats to Open Spaces identifies the main threats to open spaces in Israel at the beginning of 2013. This report defines the central planning and building threats to Israel's open spaces. The report is a testament to the hard work of SPNI, together with other public bodies and leading figures in 2012. The overarching goal of this work is to raise awareness of the threats to the small amount of remaining open spaces in Israel and to promote a policy of sustainable development. The overarching goal of this work is to protect the small amount of remaining open spaces in Israel and to promote a policy of sustainable development. The English section of the report begins on page 122. 

View Annual Report 2013